Project: Multi-Brand Magazine Advertisement Campaign for Foundation Software
Client: Foundation Software
Role: Art Director, Layout Designer, Photo Illustrator, Photo Editor, Typographer, Print Production Management (Including File Transfer and Final Artwork Approval)
Programs Used: Adobe Photoshop and Adobe Illustrator
Description: This project involved the creative execution of a magazine advertisement campaign designed to integrate and promote Foundation Software’s diverse portfolio of companies. Developed collaboratively with a graphic designer and copywriters, the concept aimed to establish cross-brand recognition through a series of visually unified advertisements. My role encompassed art direction, layout design, photo illustration, photo editing, and typography to create impactful visuals for placement in leading construction magazines such as Construction Executive, Construction Business Owner, and CFMA, ensuring broad reach within the target audience.