Project: Development of Educational and Instructional Video Content
Client: Foundation Software
Role: Art Director, Layout Designer, Typographer, Video Editor, Motion Graphics & Animator, Audio Editor
Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro, and Adobe Audition
Description: I collaborated with the Sales team at Foundation Software to develop a comprehensive library of educational and instructional video content. These projects ranged from engaging motion graphic explainers to speaker-led tutorials. Recognizing the need for scalable video creation, I established an in-house recording setup and trained subject matter experts on effective screen recording techniques using Zoom, leveraging its widespread familiarity during the 2020 pandemic. My post-production responsibilities included editing speaker-recorded footage, creating dynamic motion graphics for intros and outros, and integrating appropriate background music to enhance engagement. The initial investment in training and process development significantly streamlined video production. Foundation Software now strategically utilizes these videos in their marketing efforts, including email campaigns and website landing pages, across their portfolio of companies. This content has proven to be a valuable asset for software previews and sales enablement. Notably, we also produced video content in Spanish to reach a broader audience.
Educational & Instructional Video Creation
