Project: Multi-Channel Advertising Design: Print and Digital
Client: Foundation Software
Role: Art Director, Layout Designer, and Typographer
Programs Used: Adobe Photoshop and Adobe Illustrator
Description: I directed the art direction, layout, and typography for a range of advertising materials for Foundation Software, spanning both print magazine placements and digital remarketing initiatives. The magazine advertisements were developed through collaborative concept generation within the design team, comprised of graphic designers and copywriters. The examples shown are my preferred magazine ad executions from this period. For the digital advertisements, I partnered with copywriters to develop engaging concepts and focused on creating visually impactful designs optimized for the online environment.