Project: Development and Execution of Monthly Direct Mail Campaigns
Client: Foundation Software
Role: Art Director, Layout Designer, Typographer, Print Production Management (Including Ordering, File Transfer and Artwork Approval)
Programs Used: Adobe Photoshop and Adobe Illustrator
Description: During my tenure at Foundation Software, I was responsible for the conceptualization, design, and execution of monthly direct mail campaigns that reached thousands of businesses across the United States. These self-mailers were strategically developed, either as original creations or as extensions of existing advertising, to consistently reinforce the Foundation Software brand. Overseeing each project from initial concept through to final print production, I managed all aspects of art direction, layout, and typography. This role provided a valuable opportunity to drive brand engagement and directly influence customer outreach through impactful and cohesive direct mail marketing.