Project: Miscellaneous Foundation Software Webpage Designs
Client: Foundation Software
Role: Lead UI/UX Designer, Art Director, Layout Designer, Typographer
Programs Used: Adobe XD, Adobe Photoshop
Description: This project involved the design and development of a series of versatile website page templates for Foundation Software, encompassing both lead generation landing pages and promotional event pages, including their biannual conference, Converge, and various educational events. The primary objective was to create adaptable designs that could be utilized as a foundation for future page development, ensuring brand consistency and streamlining the web development process. The landing pages were designed to capture prospect interest and drive demo requests, while the event pages focused on promoting specific events and providing comprehensive information to attendees.
My role centered on the UI/UX design and visual strategy, prioritizing a modern and intuitive user experience. Key design considerations included maintaining brand consistency across all templates, optimizing layout and typography for clarity and engagement, and adhering to SEO best practices. Mobile responsiveness was a crucial factor and the mobile designs (not shown) were also designed for the internal developer to create. I collaborated closely with the internal team to ensure the UX/UI elements were aligned with their strategic goals, and my design recommendations were adopted.
The resulting templates significantly streamlined the website development workflow, ensuring a cohesive visual experience across all Foundation Software web pages. By establishing a consistent design layout, these templates facilitated a more efficient and unified online presence, reinforcing the company’s brand identity and enhancing user engagement.