Project: Green Payroll Website Redesign
Client: Green Payroll
Role: Lead UI/UX Designer, Art Director, Layout Designer, Typographer, Web Designer, Web Developer
Programs Used: Adobe XD, Adobe Photoshop, Adobe Dreamweaver, WordPress (PRO Theme)
Description: For the Green Payroll website, I spearheaded the comprehensive redesign of their online presence, focusing on delivering a user-centered experience from initial concept to launch. This project demanded close partnership with their Marketing Director, ensuring that the final product not only met their strategic goals but also resonated with their target audience. My primary objectives included architecting a modern and intuitive user interface, strategically crafting the site’s layout and typography for optimal readability and navigation, and embedding SEO strategies for enhanced online visibility. Furthermore, I managed the front-end development, ensuring consistent performance and visual integrity across all devices, including mobile, tablet, laptop, and desktop. The launched website, greenpayroll.com, significantly improved user engagement through a streamlined flow and an aesthetically clean, accessible design. This successful redesign established a new benchmark for Green Payroll’s marketing materials. In addition, I created a unique, cohesive pattern that has become a core element of their online and offline branding, unifying their visual communication.