Project: Development of COVID-19 Pandemic Marketing Materials
Client: Lake Erie Graphics
Role: Art Director, Layout Designer, Typographer, Web Designer, Web Developer
Programs Used: Adobe Photoshop, Adobe Illustrator, WordPress
Description: In response to the challenges presented by the COVID-19 pandemic, I collaborated closely with the Sales Director at Lake Erie Graphics to develop a comprehensive suite of marketing materials. This initiative involved the strategic creation of diverse mediums, including a dedicated website landing page, email marketing campaigns, informative sell sheets, direct mailers, and engaging social media content. These tools were designed to equip the Lake Erie Graphics sales team with effective resources to generate business during a period of economic uncertainty.