Project: Branded Identity Development for LEID HOME IMPROVEMENT
Client: LEID HOME IMPROVEMENT
Role: Art Direction, Layout, and Typography
Programs Used: Adobe Photoshop and Adobe Illustrator
Description: I spearheaded the development of a comprehensive branded identity for LEID HOME IMPROVEMENT, a home improvement company based in Lancaster County, Pennsylvania. Collaborating closely with the owner, I contributed to the creation of the company’s name and established its complete visual presence. This involved designing multiple logo concepts, with the final selection serving as the foundation for the entire brand. Following logo selection, I designed a range of essential materials, including business cards, t-shirts, and social media assets. Additional logo concepts explored during this project can be viewed in my logos portfolio piece page!