Project: OnTap Grille and Bar Branding Redesign
Role: Art Director, Layout, Typography, and Illustration
Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Description: As part of a corporate identity course, I undertook a comprehensive rebranding initiative for OnTap Grille and Bar, a local family-owned establishment. Recognizing an opportunity to modernize their existing brand, which featured a hand-illustrated bull with a beer can, I developed a contemporary monogram logo. The design strategically integrated the letters “OT” while also subtly representing a beer tap, a concept further emphasized in an accompanying motion graphic. This new, modern aesthetic with a distinct attitude was then carried through a range of potential business applications. My rebranding proposal was recognized by the instructor as one of the strongest in the class, solidifying my passion for logo and branding design.