Project: Redesigned the Branding for OnTap Grille and Bar
Client: Myers School of Art – Corporate ID
Role: Art Director, Layout, Typography, and Illustration
Year/Medium: 2015/Print
Programs: Photoshop, Illustrator, After Effects
Description: During our corporate ID class we had to rebrand a company and create various items for that business. I wanted to work on a rebranding of a local company that was family-owned. I chose OnTap and wanted to make the logo more modern than their hand-illustrated bull with a beer can. The idea was that it was a monogram that was also representative of a beer tap (as you can see in the motion graphic). From there it was carrying through this new, more modern look with a different attitude through different pieces the business could use. My rebrand was considered one of the best in my class by my teacher. It was a wonderful exercise that really cemented my love for logo/branding design!