Project: Print Magazine and Digital Remarketing Advertisement Design
Client: Payroll4Construction.com
Role: Art Director, Layout Designer, Typographer, Print Production Management (Including File Transfer and Final Artwork Approval)
Programs Used: Adobe Photoshop and Adobe Illustrator
Description: I contributed to Payroll4Construction.com’s advertising efforts by leading the art direction, layout, and typography for both print magazine advertisements and digital remarketing campaigns. The concepts for the magazine ads were a result of collaborative brainstorming sessions within the design team, involving multiple graphic designers and copywriters. Although the specific magazine advertisement shown here was not ultimately published, it represents a strong, clear, and easily understood concept that demonstrates my ability to create impactful print designs for the construction industry. In addition to print, I also designed a range of digital advertisements for remarketing and general online use, working closely with assigned copywriters to develop effective concepts and focusing on creating visually engaging designs that would stand out in the digital environment.