Project: Created magazine advertisements as well as remarketing ads for digital use.
Client: Payroll4Construction.com
Role: Art Director, Layout, and Typography
Year/Medium: 2016-2019/Print and Digital
Programs: Photoshop and Illustrator
Description: The magazine ad was created by me but was conceived by the design team I was a part of. The team was made up of multiple graphic designers and copywriters. For all our magazine ads, we would create concepts together and would decide on which concepts to move forward on. This concept did not make it into the magazine but demonstrates a very clean, easily understood advertisement that would have stood out against the other pages in the construction magazines. The other advertisements on this page are part of remarketing ads or are ads for the internet. For these ads, I would work with the assigned copywriter to come up with concepts and had to determine how the ads would visually stand out on the page.