Project: Development and Execution of Direct Mail Campaigns
Client: Payroll4Construction.com
Role: Art Director, Layout Designer, Typographer, Print Production Coordination (Including Ordering, File Transfer and Artwork Approval)
Programs Used: Adobe Photoshop, Adobe Illustrator
Description: While working with Payroll4Construction.com, I was responsible for the conceptualization, design, and execution of numerous direct mail campaigns. These self-mailers were strategically developed, either as original creations or as extensions of existing advertising, to consistently reinforce the Payroll4Construction.com brand. Overseeing each project from initial concept through to final print production, including vendor coordination and ordering, I managed all aspects of art direction, layout, and typography. This role provided a valuable opportunity to drive brand engagement and directly influence customer outreach through impactful and cohesive direct mail marketing.