Project: Pro Bright Handyman Branding – Brand Identity and Marketing Collateral
Client: Pro Bright Handyman
Role: Art Director, Layout Designer, Typographer
Programs Used: Adobe Photoshop, Adobe Illustrator
Description: I developed a comprehensive brand identity and marketing collateral package for Pro Bright Handyman, a local business aiming to establish a professional and experienced image. Collaborating directly with the owner, my primary objective was to create a brand that would resonate with a broad clientele while maintaining a premium, non-discount aesthetic. The core of this identity is a distinctive monogram logo, cleverly combining the letters “P” and “B” with a subtle integrated light bulb, visually reinforcing the owner’s expertise in lighting services. To further emphasize the “bright” aspect of the brand, I curated a modern and refreshing color palette, featuring navy, orange, and teal, complemented by contemporary typography choices. This combination effectively conveys a sense of trustworthiness, boldness, and approachability, while also giving off a retro-modern feel that is unique in the local market. The final design package included a professional business card, a striking vehicle wrap, and a branded t-shirt design, ensuring consistent brand representation across all touchpoints. The owner was particularly pleased with the monogram logo’s innovative design and its professional, yet approachable aesthetic, which successfully sets Pro Bright Handyman apart from its competitors.