Project: Sour Face Candy: Brand Identity and Packaging Design
Role: Art Director, Layout, Typography, and Illustration
Programs Used: Adobe Illustrator
Description: For a packaging design course project, I conceptualized and developed the brand identity and packaging for “Sour Face Candy.” Inspired by my personal enjoyment of sour confections, I created a quirky and memorable illustrated character to serve as the brand’s visual anchor. The packaging design incorporated a functional auto-lock mechanism, where the character’s top and bottom teeth interlocked, ensuring secure closure after opening and preventing spillage. This design integrated both playful aesthetics and practical functionality.